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Business Owners & Managers

Cost-Effective (and Free!) Ways to Gain New Clients in Landscaping

Landscaping and lawn care can be a competitive industry, making it especially difficult for new businesses to find their first clients and gain traction in the community. At the same time, a lot of new landscaping businesses have pretty limited advertising budgets, which can further complicate things.

Fortunately, there are plenty of ways you can go about gaining new clients in this industry that are either free or extremely cost-effective—and these tips can apply to both new businesses and established companies!

Give Free Estimates

This is pretty much a must in today's lawn care industry; clients do not expect to pay for quotes or estimates, so you'll need to offer these free-of-charge if you want to be competitive. Besides, offering a free estimate is a great way to get your foot in the door as a new business.

Offer Referral Discounts

Providing referral discounts to clients who refer others to your business is a great way to encourage recommendations! This is especially true in the lawn care business, as so many recommendations for these services are made by word-of-mouth to neighbors. Even a small discount or a free lawn trim can go a long way in getting word of your business to spread throughout the community.

Ask for Testimonials & Reviews

There's no overstating the power of online reviews and testimonials, so don't forget to ask your satisfied customers to leave a review for your business on popular sites like Angie's List and Yelp. As you acquire more positive reviews, the reputation of your business will grow and you'll be more likely to attract new clients. Adding written testimonials to your website is also an effective (and free!) way to show potential new clients all the great things your past clients have to say about your work.

Advertise on Neighborhood Sites

Neighborhood social media pages, such as NextDoor, have a dedicated "recommendations" section where neighbors can go to recommend specific businesses to other users in the community. Make sure your landscaping business has a NextDoor page set up so you can be tagged as a recommendation by other users. It also never hurts to actively post on NextDoor when a potential client is looking for advice or even a quote! You might be surprised at how many people use these pages to find local businesses.

Become a Local Sponsor

Sponsoring a local sports team or other community cause is a great way to boost your reputation without necessarily spending a lot of money in the process. Plus, when you sponsor a sports team, you can often get your company name added to game programs, jerseys, and other materials that act as a form of advertising.

A little bit of creativity goes a long way when it comes to advertising your growing landscaping business and gaining new clients. By keeping these tips in mind and implementing the ones that best apply to you, your yard care business will be a cut above the rest!

What do you do to gain new clients? Join our forum to share your tips or ask other pros for ideas.