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Business Owners & Managers

How Much to Charge Your Landscape Customers

Keith Kalfas from Landscaping Employee Trap

Today, I want to talk a little bit about pricing and what to charge when getting your own landscaping business off the ground. The reason I'm making these videos is because these are a lot of the same questions I had - a lot of the same frustrations that I had in the beginning.

So yeah, I take it you've done landscaping before. You have trimmed shrubs, you've pulled the weeds or whatever you do in the landscape field so you know how long it takes to do something. From your experience, when you're walking the property with the customer, this is what I would do. Now I'm so good that I can add it up in my head as we're walking the property. [When] I'm giving the customer a quote I can give them a price like that. But what I would do, I would say give me a couple minutes, let me walk the property again with my notepad and I would add it up.

This is going to take me this long, this is going to take me an hour and I would go 0.5 hour, 1 hour, 1.5. I say this would take me 3.5 hours. I'd pull out my phone really quick pull out the calculator app and I say okay 3.5 hours times $35 an hour and then I would give them the price.

Now, when you have an employee working - my guys got paid 10 bucks an hour. Catcher is $20 an hour for them each because for drive time against like things like that. I'm going to be making money off that so sometimes on bigger jobs on charging $25 an hour each for them.

If I've got two guys working with me, I'm charging $85 an hour. I can't tell my customer… you don't ever tell a customer how much it is per hour. You add it up and you tell them how much for the job because you never let your customer know what you charge per hour they're gonna freak out. You know some might not but the average customer will, so I say $85 an hour and then I'd come up with a price.
It's funny thing-if you do it with confidence-when you tell them the price… “Yes, your total price today is $450,” whether you have it in a contract or you know in an estimate or it whatever you do is you got to do with confidence. Same to do it with confidence versus feeling confidence is a whole different story because I had no confidence in the beginning.

Today we do jobs in the several thousand-dollar range and it's nothing you just calibrate to that customer. When you're starting out and you tell the customer the price, if you really believe in your heart and in your confidence that you're worth it and you deserve it and your quality of work is there and you stand behind your work you're going to get every single time.

I hope that the video made sense and I'll be posting more videos on what to charge and how to charge. For instance, when I went up counting shrubs by the size of shrub, four dollars for a small shrub, larger shrubs are six dollars 8, 12, 16, 20 up to $200 for a long straw hedge.

I'm going to give as much information as I can. I've actually got to the point now where I can just look at something and know how much it cost but you got to get going don't wait till you're good to get going just get going and then you'll get good. It's gonna be painful, you're gonna fall, you're gonna trip, you're going to come home miserable, but you got to keep pushing through and build that confidence It'll get to a point where it's just unconscious competence you do it automatically and you build from there you keep expanding you keep pushing your comfort zone and that's it.

I'm keep Kalfas and Thank you.

Keith Kalfas
The Landscaping Employee Trap