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Business Owners & Managers

Small or Large Lawns: Which is More Profitable?

In a seasonal industry like lawn care, every client counts. Bad weather, a late spring, and an early fall can make an already short season even more precarious.

To maximize your profits, it's important to allocate your staff and resources to the jobs which deliver the most bang for the buck.

Is it better for your business to focus on big lawns or small ones? Each has its own set of pros and cons and each can be profitable.

Bigger Can be Better

Large lawns can take more time but may actually require less work overall. They typically feature wide-open areas that are easier to manoeuvre, require less trimming, and have fewer tight spaces to maintain.

Having just one or two large clients each day can also be a more efficient use of your workers' time, thanks to the reduced travel between jobs and less time spent setting up and cleaning up at each location.

Smaller lawns are typically more labor-intensive and often have more areas which need careful trimming. Not only can these obstacles create added work for your staff, they may require a lot of stopping and starting, which increases the wear and tear on your equipment.

Good Things Come in Small Packages

Small jobs can still mean big benefits for your bottom line.

If you have a large number of smaller lawns on your regular schedule, your company is less dependent on any one client and won't suffer as big a hit if one reschedules an appointment on short notice, or switches to another service provider.

Smaller lawns take less time to mow, which can translate to more jobs per day and more revenue for your business.

Small residential clients also give you the opportunity to provide more personal service and create lasting relationships with homeowners.

Happy customers with beautifully-maintained properties are your best form of advertising. Neighbours and friends will notice high-quality work, leading to more referrals and more business for you.

One Size Doesn't Fit All

When it comes to choosing between smaller and larger jobs, there's no "one size fits all" solution. The biggest boost to your business will come from providing superior service every time.

Ensure your staff is well-trained, polite, punctual and professional. Use only high-quality equipment and keep it properly maintained to ensure peak performance.

Most importantly, treat every client – no matter how big or small – as your most important customer.

Do you have an even mix of clients, or sway toward one particular size? Join our forum to share your tips or ask other pros for advice.