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Business Owners & Managers

How to Have a Successful New Year for Your Lawn Care Business

By Bryant Manzo from Manzo Lawn Service, LLC

Starting a new year for any business owner is exciting. It’s exciting because of the many possibilities of starting fresh within your business with the lessons learned from the previous year.

N0W is the time to continue planning for the upcoming mowing season. Contact all your existing customers to confirm service for the new season and start preparing to send out your first round of marketing to potential customers.

Have all equipment serviced and ready to go, as well as supplies for the year such as edger blades, string for your trimmers and 2 cycle oil for your small power equipment.

Oh, and let’s not forget about taxes either doing your own taxes or hiring a professional for this tax season.

Preparing for 2019 Will Mean a Successful 2019

I know that everybody has their own process to begin the new year for their business, but to show others just starting out in business, this is what I do.

I start prepping for the new season in December by making lists of what I need to purchase, or what I want to change, and improve in my business as well as performing equipment maintenance.

Coming into January for the upcoming new season I order all my materials I need, such as blades, string, 2 cycle oil and other business items. I estimate what I need based on prior seasons use.

I order all my marketing materials and start targeting which areas I would like to send these flyers/postcards to. I also contact all my clients to confirm continued service for the new season and see if any changes need to be made.

In the first part of February I start sending out my postcards/flyers to the areas I have targeted for potential customers.

I usually send 3 rounds the first part of the year before spring: one in February the second in March and the third in April. People usually need to see something 3 times before they decide to act on it.

These are a few of the things I do to get started for the year. There are more, but why bore you with the rest?

I hope these basic examples helps you as a new lawn care/landscape business owner on how to get started for the new year in their business.

Now, I want you to keep in mind that these are just some examples and your process is unique to your business. Plan for your business and work toward achieving your plans.

Continue striving to succeed in your business and I wish everyone a successful 2019!

Bryant Manzo
Manzo Lawn Service, LLC
UAG Member 2019
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