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Pro-Users & Operators

The EMB Podcast Ep 10: Talking with 30 Year Industry Vet David Consoli

In this week's show, Josh Currivan of Currivan Green Co. and the WeScape Podcast talks to David Consoli, co-founder and owner of Pleasant Valley Landscape in Methuen, MA.

As an industry veteran of over 30 years, having started the business way back in 1988, David has a lot - and we mean, a LOT - of great insights about the industry: where it’s come from, where it’s going, where its weaknesses still are, and more.

Topics on the show today include:

  • how he originally set out to be a civil engineer before realizing that wasn't for him

  • how paying his own way in college led to his landscaping career

  • how he works with contractors why project management skills are key in this industry

  • why they don't like to be on a job for more than three days

  • why he shies away from hardscaping

  • why data is so key when it comes to the direction of your business

  • why you need to treat your vendors right to be successful

  • the secret to finding and keeping employees

  • why it's important to have a policy and guidelines manual

  • how to keep morale positive

  • when you need an employee handbook, and when you don't

  • why reporting damage is key to building trust

  • how civility has changed in the last 5 years

  • why projecting the right image is important

  • when to upgrade your equipment

  • why we should be mentoring new and younger pros

  • why you shouldn't negotiate your pricing

  • why you need to have a contract for even the smallest jobs

  • why you need to cut non-profitable customers loose

  • why you should consider a "no money down" approach

  • why you need to take the emotion out of your decisions

  • why you should never bite the hand that feeds

  • how your reputation will follow you your entire life, so make it a good one

  • why you need to keep your personal politics out of your business

  • why referrals and word of mouth remain the best source of business

  • David's one biggest piece of advice for newcomers to the industry

Settle in for some great insights on the industry we all love, and take away a host of tips for your own business, no matter what stage you’re at with it. Make sure to subscribe so you don't miss an episode!

Enjoy this episode? Make sure to subscribe so you don't miss an episode!

What parts of this week’s show did you find the most useful? Join our forum to share your tips or ask other pros for advice.