Word for Word Episode 1: Increase the Reasons Why Customers Choose You
May 23, 2018
Sometimes, we can get a little lost for words when it comes to our business and the customers we serve.
For example, we might need to increase prices but don't know how to raise the topic. Or we may need to let a customer go; price out a difficult project; or reply to competitor comparisons.
That's why I've started this new series, where I offer you a selection of potential situations, and the words/replies you can use.
In today's episode, I take a look at increasing the reasons for customers choosing me over someone else.
Here's all you need for this:
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An inexpensive folder
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Business cards
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A copy of your commercial liability insurance
With these at hand, and the tips I share in the video with regards what you can say to a customer, you should hopefully start to win more jobs over the other guys that may be quoting.
Have a great season!